I sometimes think a life
in business is like playing Tomb Raider. It’s a strange analogy, I
know. Having spent more hours than I should have sneaking onto my son’s computer in
the noughties there are some similarities so bear with me whilst I try to
explain my logic.
When you start, the first
couple of levels seem easy. You are well signposted, there are plenty of
instructions, there’s lots of information available to guide you and give you
some clues about which direction to explore in. You can, if you have been cautious, afford a few false starts before you have fully committed yourself
heart and soul into the game ahead. Most importantly, you get a huge buzz
out of every problem you solve and feel happy as you work your way up, around
and through and over all the obstacles towards your goal.
It’s not long before you get
on to the harder levels. There are fewer pointers here. You have an
idea of where you want to go but in the words of Oasis, “all the roads we have
to walk are winding, and all the lights that lead us there are blinding “.
Every new level brings with it unfamiliar territory. The problems are
harder to solve, the obstacles trickier. There are sabre toothed tigers and
baddies with pistols around the corner threatening to end your game. Along the
way you acquire new skills and weapons. You make mistakes you lose a life
you try again having learned from your mistakes. But here is where the
analogy departs for a while because suddenly your business is your life, it has
become almost your entire life and now you are immersed the consequences of
the decisions you must make are very real.
I am not an academic or an
expert or an economist. All I can offer are my personal thoughts having
been a co-director of a small business for 20 years. In fact, I have been
involved in small businesses since I left university in the late 80s.
During all those years we have seen many things. I have experienced dealing with bailiffs at the door and conversely been in the fortunate position of being
able to help when others were at a similar low point. There have been
times when we had to sell everything we could to help us through cash flow
squeezes or borrowed heavily on credit cards to make month end and times when making money was easy and
we have been able to happily reinvest in the business to expand and move it
forward. We have had the privilege of building a team of people who do
their best for us every day. We have been able to borrow to invest and
taken many risks and chances, always calculated but sometimes dicey even
so. Some paid off some did not. This is life. We make decisions, some
are right, some are wrong, some work out, some not so much. Just as in a computer
game though, we only have so many business lives. Unlike Lara, we can’t
reboot and replay the game once all our chances have gone.
Summary of stats on business numbers from Briefing paper number 06152, 28 December 2017 Business Statistics, House of Commons Library |
Here is the thing I have
learned. However stable a business is, nearly all companies are really
only 3 to 6 months away from annihilation. From time to time paperwork
will cross my desk from a liquidator winding up a customer or supplier and I
always notice the same thing. The implosion after the crisis point is
pretty dramatic and rapid.
There are several reasons why
a crisis can occur. Bang - a change in government policy. Slap - a
loss of an important contract. Biff - the most profitable product is now
out of fashion. Punch - a miscalculation of stock. Crash - a sudden
dramatic move in currency exchange rates. Kick - a rise in interest rates when
over-borrowed. Zap - a stupid misjudgement on an expansion plan.
This is not an exhaustive
list but any of these things can happen to any SME with fatal consequences
for their business. The liquidators move in. Suppliers switch to self-protect
mode. All the value everyone thought was there ebbs away and dissipates like
Lara’s energy bar, as the customer base drifts off to competitors, stock is
marked down, customers find reasons not to pay their outstanding bills and the
accountants and bankers who make their living out of the dead bones of SMEs
take their cut. Long standing contacts distance themselves
uncomfortably, embarrassed to admit a superstitious fear that failure could be catching.
I look at the updates from these liquidators and I shake my head with sorrow as
it could be any of us. I doubt I am the only one who sees it this
way.
So you see, the life of a
small business is fragile. We plan, we build reserves, we look
at the prevailing conditions, the things out of our control, and we try to make
sensible decisions, we hedge against our vulnerabilities where we can, we look for opportunities to get ahead and hope
they pay off. Here is where I come around in a roundabout way to
Brexit. The fragility of SMEs means we are heading for some extremely
difficult times with Brexit looming. Remember my list of potential
obstacles? Well for a proportion of the 5.7million SMEs and even some of
the large businesses, Brexit, any flavour of Brexit on the menu, will mete out
a number of those blows simultaneously. The companies affected won’t so
much be rolling with the punches as knocked unconscious before they have had a
chance to even buy gloves. We could do some contingency planning, we are doing what we can, but when there is a finite amount of time and resource and personnel we need to know roughly what we are planning for otherwise we may as well just buy a lottery ticket.
If you voted Leave, you - yes I do mean each and every one of you - have
helped to put my business in harm’s way, but not just mine. A great many SMEs will face existential challenges
because of a direct effect on their EU sales, disruption in the supply chain,
an increase in their input costs or less directly because of a downturn, which
will most definitely come, leading to cuts in their customers spending in the
short to medium term. 2 years on and I still have not seen a convincing
reason which explains why we are voluntarily following this insane path.
There is no benefit to me and mine, my staff or my business and after asking
the question multiple times, nobody credible has ever been able to cite a specific
example of a benefit to my business or my life.
My partner and I are both
from working class backgrounds, we started out with no contacts and no capital
but lots of bravado. Over the years we have adapted, diversified and changed our
business model to suit changing business environments. We have battled
and fought and sought the tenacity we needed to keep ourselves in the
game. We have reinvested our profits, taken chances, learned from our
errors, some of them bad ones. Some days I look at the uncertainties
ahead and the idea of giving up, selling what we can and going away somewhere regardless of the consequences crosses my mind for a moment. But I know we are not quitters and we will
fight on, one problem at a time, one obstacle at a time.
For many in business however, Brexit might just become like one of the nightmarish corridors in Tomb Raider Level 20 with the jets of fire, a sword of Damocles and a giant boulder rolling behind. There will be too many obstacles coming together in too short a time to negotiate successfully and no amount of stockpiled medi-packs will get us through to the next level. Don't be surprised if some players decide to just quietly turn the computer off and take up yoga.
For many in business however, Brexit might just become like one of the nightmarish corridors in Tomb Raider Level 20 with the jets of fire, a sword of Damocles and a giant boulder rolling behind. There will be too many obstacles coming together in too short a time to negotiate successfully and no amount of stockpiled medi-packs will get us through to the next level. Don't be surprised if some players decide to just quietly turn the computer off and take up yoga.
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What a great article. Thank you. I was a sole trader destroyed by what happened in 2010. All of my curomers disappeared and I had n option but to shut down before the liquidators shut me down. I'm still paying for it 8 years later.
ReplyDeleteThankyou for taking the time to read it and comment. It’s a difficult life we chose. I sincerely hope things get better for you and wish you fresh success in the future.
DeleteAs the owner of a couple of shoe shops that have been going for 10 years now I understand exactly where you're coming from! Thank you so much for taking the time to write such a great blog. I hope we both make it through to the other side Pilar! x
DeleteI love the first part of the blog, and thank you for giving greater meaning to that particular Oasis song. Those lads could bang out a tune, but I never credited them with particularly thoughtful lyrics, but it just goes to show how its easy not to listen properly, which brings me to the majority of the UK voting to leave the EU.
ReplyDeleteI think what is a great shame is the lack of acceptance of the decision by the majority by those who voted to remain. I also find it extraordinary that the leavers decisions, all of which will be quite individual, are not being accepted as correct or justified. I am a micro business owner, and have been for many years, but I am completely willing to accept a step-back in earnings, and if I lose my business in the transition then so be-it. For the greater good, it would be worth it, which is to get the UK back on the right path, which is being controlled by those elected in the UK to govern, to get the UK courts ruling on all laws, and to trade thoughout the world. For too long now our politicians have used the EU as a scape-goat, so please excuse the continued use of my farm yard analyergies, but its now come home to roost! We are removing this excuse and make our MP's 100% accountable for their decisions and actions.
Now, political system is clearly not up the job, which is clearly showing through at the moment. Our change from team red to team blue has clearly done the UK no favours for many years, and so it will continue unless a major change to the political system is forced. This would never happen if we remained part of the wider now political gorernment that is the EU. Again, if we have to step back to go forward for the future then so be it.
Lets not be afraid of challenges ahead, but instead we should be challenging to make change, instead of sitting back maoning about issues as so many in the UK do, without doing anything about it and just thinking about our own little lot. I am not having a go at anyone, as I completely respect the views of remainers, as there is no right or wrong answer to this, but please, respect the decision of others.